Alaris Brand
Official guidelines for using Alaris logos, colors, and assets. For press, partners, and anyone writing about us.
Logo assets
Three variations for different use cases, each in blue, black, and white. Download as SVG (vector), PNG (1×), or PNG @2× (retina).
Standard Wordmark
Stacked icon and wordmark. The primary logo for most contexts, editorial, presentations, and print.
Icon Mark
Standalone logomark for avatars, app icons, favicons, and spaces too narrow for the wordmark.
Horizontal Lockup
Icon and wordmark side by side. Preferred for site headers, partner pages, banners, and co-branding.
Brand palette
Click any hex value to copy it. Use Brand Blue as the primary accent on white, Brand Dark for hover and active states.
Inter
All Alaris communication uses Inter. It is loaded from Google Fonts across all weights 100-900.
Display / Hero
900 · clamp(2.5rem,5vw,4rem)
Autonomous Security
Heading 1
800 · clamp(1.75rem,3vw,2.5rem)
Alaris Enterprise Platform
Heading 2
700 · 1.375rem
One Platform. Every Operation.
Body Large
400 · 1.125rem
Autonomous detection, investigation and response at machine speed.
Body
400 · 0.9375rem
AI agents begin autonomous alert triage and threat correlation.
Label / UI
700 · 0.6875rem
ALARIS ENTERPRISE PLATFORM
How to refer to us
Consistency in naming helps build trust. Please follow these guidelines in all written communication.
Alaris Security
First mention, formal contexts, legal, and press releases.
Always capitalised. Never "alaris" or "ALARIS."
Alaris
Subsequent mentions once "Alaris Security" has been established.
Acceptable shorthand in editorial and marketing copy.
Alaris Enterprise Platform
First mention of the product. "AEP" is acceptable thereafter.
Do not abbreviate on first mention. Not "the Alaris platform" on first reference.
Do
- "Alaris Security has raised $40M in Series A funding."
- "The Alaris Enterprise Platform (AEP) autonomously responds to threats."
- "Alaris is headquartered in San Francisco with offices in Berlin and Dubai."
- Use the logo on a background with sufficient contrast ratio.
Don't
- "alaris" or "ALARIS", always capitalise as "Alaris."
- "the AEP platform", AEP already contains "Platform."
- Alter, rotate, recolor, or distort any logo asset.
- Place the logo on a cluttered or low-contrast background.
Logo spacing
Always maintain clear space around the logo equal to the height of the lettermark's cap height. Never crowd it with other elements.
X = cap-height of the Alaris wordmark
Media & press contact
For press inquiries, interview requests, or questions about brand usage, reach out directly.
Press & Media Inquiries
press@alaris.securityInterview requests, product announcements, executive quotes.
Brand & Partnership
hello@alaris.securityBrand usage approvals, co-marketing, and partner asset requests.
Legal notice
The Alaris Security name, wordmark, logomark, and all brand assets are proprietary and protected by trademark and copyright law. These assets may not be altered, recolored, distorted, or combined with other marks without prior written permission from Alaris Security. Use of these assets does not imply any affiliation with or endorsement by Alaris Security beyond what is expressly authorized. For licensing questions, contact hello@alaris.security.